We feel that our consumer is at a unique point in time. With the external factors changing, particularly these past years, habits and needs have changed.

Time is still a finite resource and a source of extreme pressure (particularly with working parents and having kids more than usual)

More time is spent at home with WFH and online schools

There’s an increased need to find entertaining yet useful activities to do with our kids

Creativity has never been more important, as we eat and entertain ourselves and our families, more at home