About Us
Passion is what brought us together to set up this business—passion for the region, its people, and its potential. We are inspired by trends and skilled at bringing innovative ideas to match consumer needs. Together we have a combined experience of 45+ years in leading projects, launching products, and engaging with people worldwide.
As they say: “It’s all in the name” and that’s why we chose “Novelty” as the best name that describes this business that is all about bringing Novel ideas to the region to simplify people’s lives.
To be a leading platform bringing breakthrough innovations to life. We honor local traditions and creatively match them with relevant global trends, constantly exceeding our consumers’ expectations with quality, novelty, and experience.
To encourage a ritual of happiness and simplification of life while keeping you connected with your loved ones and the planet through unique consumer experiences, products and services.
OUR VALUES
Our business revolves around 6 core values that perfectly capture who we are, what we want to achieve, and what we plan to bring to the region and its consumers. Let us walk you through each one, and how they inspire us:
Quality
Our number one priority and driver. We pledge the highest standards of quality across our services and products
Connection
Our concepts and solutions harness human creativity and connection with each other and with the planet
Originality
Our ideas reflect innovation, novelty and challenge the status quo
Simplify Life
We believe in simplifying life at every possible opportunity
Sustainability
Our planet is on top of mind and sustainability guides our concepts
Wonderment
We want to transmit fun and enjoyment to our customers at every interaction